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Zlatan: The New Icing on the Cake

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Zlatan

One
of the fascinating things about the Nigerian music industry is how
artists are able to bloom in a very short space of time, same way one
could be easily forgotten when consistency and hard-work is lost.

Over
the past few years, the Nigerian music industry has unearthed what we
at Jaguda like to call “Bubbling Under” acts, who have in little time,
grown to become household names in the Nigerian music space.
Though
many still feel like there’s been recycling of the same A-list artists
and their somewhat generic sounds, a new wave of very promising singers
and rappers have sprung up in recent times which beams a ray of hope for
music lovers and the industry in its entirety.
We have come to
appreciate other genres of music, especially the fast pace at which the
alternative sound is catching up. The new school generation of Alte
acts like Odunsi, Santi, Lady Donli, Tay Iwar among others, have
remained consistent and unrelenting, which has resonated into widespread
appreciation of their unconventional sound/style.

Zlatan: The new face of Nigeria’s pop culture

My focus, however, is on the new rave of the moment, Omoniyi Temidayo, popularly known as Zlatan Ibile.
The
musical street sensation has grown to become a highly sort after act
with very impressive, chart-topping bangers to his credit.
He
finally caught the attention of music lovers and critics alike with his
2018 banger “Zanku (Leg Work)” which became an instant banger upon its
release. The infectious tune was accompanied by the famous ‘Zanku’ dance
which also spread like a virus.
It would interest you to know that Zanku is an acronym for ‘Zlatan Abeg No Kill Us.”
More so, his blonde haircut and fashion statement has also made him a face of the Nigerian street culture.
Known
for his famous line ‘Kapaichumarimarichopaco’ (which serves as an
identity), the promising rapper has ridden on the success of his
predecessors like the iconic Da Grin (of blessed memories) Olamide,
Small Doctor, Slimcase, among others, to finesse his way into our
hearts.
One major tool that also helped Zlatan grow considerably
well is the social media which has also helped unravel new street acts
like Picazo Rhap, Yomi Blaze, Lil Frosh, among others.
A few days
ago, a viral video of DMW act, Peruzzi and Zlatan made its way on
Twitter and got everyone talking. I was so impressed by what I saw and
that triggered this piece.

Brief history

It
has almost become impossible to turn a blind eye to whatever Zlatan
does. Before I go into his songs and collaborations, let’s take you back
to when he caught our attention – I like to call it the ‘pre-Zanku
era.’
In 2014, Zlatan Ibile was the ‘Airtel One Mic’ winner in
Ogun state. He got signed to Coded Records Entertainment and released
his first official single accompanied by a video titled “Odun Yi”
featuring Space Boi.

Current status

Fast forward to 2018/2019, the story is different for the young lad, a clear indication of hard work and persistence.
Some of the songs that have put him on the pedestal (both solo and collaborations include), Zlatan – Jogor ft. Lil Kesh X Naira Marley, Zlatan – Zanku (Legwork), Chinko Ekun – Able God ft. Lil Kesh & Zlatan, Zlatan X Davido – Osanle, DMW x Davido x Zlatan – Bum Bum, Burna Boy – Killin Dem Ft. Zlatan.
It is also impossible to mention Zlatan without acknowledging the guy behind most of his hit songs, his producer, Rexxie.
With
many other collaborations not mentioned in this article, it is quite
audible to the deaf and visible to the blind that Zlatan has unlocked a
new level for himself and also given hope to emerging street acts like
himself.

So what next?

At this pace, it is safe to say I
see Zlatan scoring bigger hits, better collaborations (locally and
internationally), winning awards and landing mouthwatering endorsements.
A
little controversy and scandal along the line is something we should
also expect as that comes with the package of being an A-list artiste.
Overall, the future sure looks bright for him

Entertainment

Mr Eazi proposes to Temi Otedola!

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For what seemed like a long while, celebrity power couple—Mr Eazi and Temi Otedola—are finally engaged as Oluwatosin Ajibade better known as Mr Eazi pops the heartwarming “Will you be my wife?” question to his girlfriend of 2 years Temiloluwa Otedola and she responded favourably in the affirmative “Yes” tone.

Fashion mogul and Icon Temi Otedola began dating artiste and music label CEO Mr Eazi in the year 2020 and have been living together ever since in their London apartment, sharing intimate moments, even meeting respective family members. This they’ve both shared in detail on their How Far? With Mr Eazi And Temi Otedola podcast.

Temi announced her engagement by posting the sea-side proposal of Mr Eazi on one knee asking the important question. The video goes by the simple caption of the infinity logo connoting they’re both locked in for life.

Congratulations to Temi Otedola and Mr Eazi!

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Nicki Minaj agrees “Essence” should be song of the year at the Grammys

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American superstar rapper, Nicki Minaj, shares the same sentiments as myriads of Wizkid fans and well-wishers worldwide, in that she concurs to the argument the trendsetting crossover record-breaking single from Wizkid’s 2020 released “Made In Lagos” album, Essence should be in the conversation for the coveted “Record of the Year” plaque at this year’s Grammy Awards.

Although “Essence” did not receive the much desired nomination in the category for “Record of the Year” at the 2022 Grammy Awards, it did get a nod for Best Global Music Performance, the first of its kind.

Irrespective of the snub, Nicki whilie on Joe Budden TV (YouTube) as a guest on the special episode tagged A Conversation With Nicki Minaj & Joe Budden agreed with the host (Joe Budden) when he said “We need people on the Grammy board that know that “Essence” was song of the year” with an exclamatory “Right! Right!” response. She even proffered, “We should have our own Grammy Board“, in support of many and the popular believe that Black Americans or black artistes in general are always stereotyped to a particular category at the award show, if indeed they made it to the top categories, they barely win; Nicki Minaj does not have a Grammy Award herself and that is still a shock to many, especially when considering her refined catalogue of music.

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Pheelz & Buju (BNXN) live the carefree lifestyle on “Finesse”

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After much teasing, the anticipated Finesse by Pheelz and Buju (now BNXN) hit DSPs across the globe and just like the teaser gave off, Finesse is a banger! It is produced by young producer under Pheelz’s wing known as Miichkel.

On Finesse, Pheelz and Buju live their life to the fullest, the carefree lifestyle is what they desire and they are determined to stay on that track for the time being. “I’ve been living the fast life but I see it in slow mo / And you see my lifestyle, I got Gs in the turbo / . . . / Bad girl sey she want Netflix & Chill / So I ja ticket give her warning / If you fall in love, girls it’s certain / You go chop breakfast, I’m not capping“, Pheelz explains on the first verse, even saying love and relationship cannot stop him from living the ‘ballers’ lifestyle; “I’d be dammed if there’s anybody that could be like me / I be like Mo’ Salah, coming up the right wing / I cut through your defender, you no need to tell me / I must finesse / And you know sey me I must net“, Buju braggingly adds on the second verse, saying he can score any chick that catches his eye and dish her the next minute.

listen to the popular joyous chorus “Ah finesse / If I broke na my business / Ama shana e go bright o / Folake for the nighr ohere or on Apple Music.:

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