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Wilfred Ndidi reveals how he used to sell fruits on the streets during childhood

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Leicester City of England and Super Eagles of Nigeria star midfielder Wilfred Ndidi, has opened up on his experiences while growing up.

Born and raised in Lagos, Ndidi, whose father was a soldier, said he had to battle through selling fruits on the streets of Lagos while navigating his father’s ”hostility” towards his football aspirations.
According to the 23-year-old Ndidi, he had to help his mum sell fruits and food in order to sustain the family while he kept playing football and hoping for a breakthrough.
Ndidi rose to prominence featuring for Nigeria at the 2013 Fifa U20 World Cup in Turkey before he was signed by Genk of Belgium, then in 2017 he joined Leicester city for £17m and he is now one of the first names on the team sheet for both club and country.
Speaking to the Out of Home Podcast, Ndidi said;
“Though we had some ups and downs and trying to meet up with some bills, I was always there for my mum,”
“My mum was a food vendor and I supported her by hawking. I don’t regret that because growing up was really tough because it was all about survival. There were no fruits that I didn’t sell.
“I was the market boy and I was known mostly for selling groundnuts because it comes out every season. Just name them – I sold peppers, tomatoes and avocado. We basically sold fruits that came with different seasons. All these were done to survive in the military zone and outside.”
On several occasions, Ndidi said he got punished for playing football.
“It was difficult because my dad wanted me to go to school but there was no money,” he continued.
“What made it easier for me was that when he was transferred out of Lagos. I had the freedom because when he was around, if I go out to train and he gets home before me, I have to explain where I was coming from. When I tell him I went to play football, I get whooped.
“There was a time I got whooped with a cow skin ‘Koboko’ and it was like a tattoo on my body. I couldn’t wear my shirt because when I put my clothes on, it becomes sticky and it’s painful. It was a military kind of discipline.”
Unlike other kids, Ndidi says he never had a chance to train with his age group,
“Growing up, I didn’t get a chance to play more with my peers because they were training in the evenings while the bigger guys were training in the morning. I was training with the bigger guys but just for ten minutes because I was too small,” he added.
“They always put me in when everyone is tired and also for them to be able to give me the training bibs to wash and bring the next day.
“My mum kept complaining because I didn’t have the time to wash them because I had to go hawk for her, but before I return, she would have washed them. That was the routine until I left my mum for Nath Boys.”

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2021 memorable moments

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2021 like its predecessor (2020) was an eventful year through and through, from the advent of the streaming platform, Spotify, to the breath-taking world tours of two of Africa’s finest, Burna Boy and Wizkid, thanks to limiting the hardcore COVID-19 restrictions worldwide, to “Essence” and “Love Nwantiti” takeover and many more. This is a recap of some notable moments of 2021 in the Nigerian music industry. 

Spotify in Nigeria:

 Spotify, one of the most used digital streaming platforms (DSPs) since its invention in 2006 in Sweden, finally made its grand entry into the Nigerian space on 23 February 2021 but streaming commenced in early March. Apart from its appealing UI/UX design, it edges over its competitors like Apple Music and Audiomack in all or some of the below stated reasons: 
Spotify provides real-time information on the number of streams of songs and the average monthly listeners of the artists.
The built-in podcast feature also gives it an edge over its various competitions. Apart from the available podcasts which can be found on other podcast streaming platforms, Spotify also provides exclusives, available only in the app, financially supporting the hosts of these exclusively owned podcasts. 
The Spotify annual Wrappedgives a more detailed insight into what each listener has been up to year-round, not only his/her most listened songs, albums, artistes and hours spent listening to music, it goes further to dive into genre breakdown of each listener and provides a listener-to-the-world-listenership, a primetime comparison in percentage as to where the listener stands in streaming their favourite artiste(s) and song(s), etc.
In less than 3 months, Spotify was able to amass thousands of streams and subscribers in the country, even having those who used other services switching to theirs in the blink of an eye. What a nice investment, a profitable one at that.

Essence Global Acceptance:

Wizkid and Temshad a surreal year in 2021. Not that Wizkid’s stance on the music scene was not acclaimed pre-2021 but thanks to the commercial success of track 11 off of 2020 released “Made In Lagos” album, it helped elevate his status and introduced the already blooming talent, Tems, to the world’s music stage.
Yes, the foresight of Wizkid to have tweeted that he and Tems created magic months before the song’s release should have given fans a clue into what he had planned for the mid-tempo pop song but no one could have predicted it magically transforming into the wonderful track that it is today; fast forward to June 2021, Essence became the world’s favourite song, even being tipped as the ‘Song of the Summer’. 
Not only is the “You don’t need no other body” chorus well-known and publicly hollered at festivals, shows, concerts, parties, clubs, and so forth but we need no other body to tell us how grand the track is, breaking records almost every other day. The remix with Pop superstar, Justin Bieber, assisted it to become the first song by an African act to debut on the Billboard Hot 200 top 10, peaking at No. 9.
The certifications of Essence is mind-blowing: Gold in Canada and New Zealand, Silver in the United Kingdom, and Platinum in the USA (to name a few), in essence, becoming the Nigerian song African originated song to go Platinum in the States, selling 1 million copies; Essence nomination for the newly carved “Best Global Music Performance”for the 2022 Grammy Awards is a nice icing to the delectable hotcake the song is.

Fireboy DML’s Peru Record-breaking Year: 

When R&B star, Fireboy DML, said on the Afro-fusion track—Peru: “Wo ni won wa mi”, translated to “I’m being sought after” or “They are looking for me” in English, he was not lying. Immediately Peru dropped, it almost immediately became a fan favourite due to its easy-to-learn lyrics and enigmatic third verse which drew a lot of comparison to Wande Coal’s vocal texture.
Peru provided Fireboy DML with his first-ever No. 1 on the 
Nigerian Apple Music Top 100 and iTunes, it peaked at No. 1 on the UK Afrobeats Chart, eventually breaking the record as the song to have spent the most weeks at the summit of the chart, 4 weeks in total; the remix with global music icon, Ed Sheeran was released on Christmas Eve and immediately rose to the peak position on the UK Apple Music Top 100, becoming the first-ever Nigerian song to achieve such feat.
To think of the fact that Peru would have remained in the hard drive, never to be released until Fireboy’s label honcho, Olamide, took matters into his hands and leaked the song is still mind-boggling to date. A record-breaking year for Peru and Fireboy DML at large!

Love Nwantiti Resurgence: 

2021 was undoubtedly one of the best years for Nigerian music traversing to an international audience. The mysterious humming buzzing “Ahh, ah-ah-ah-ah-ah, ah-ah-ah, ah-ah, ah-ah-ah” sound by CKay proves that distinctly. Allow me to explain.
Never in the history of the African music industry, probably the world’s, have a song released 2 years prior (2019), and its remix a year after (2020) trended as Love Nwantiti did, having the whole world at a chokehold. Thanks to TikTokand human’s inquisitive nature which transcended to the song being looked on Shazam, Love Nwantitiresurgence became a global phenom in the global music mainstream.
The streaming numbers are ridiculous! On Spotify alone, Love Nwantiti is the most streamed Afrobeat song, occupying the Top 2 spots via its original and DJ Yo! &AX’EL (remix) versions. The certifications CKayaccumulate because of Love Nwantiti’sgrandeur is too many to count but to state a few: 2X Platinum in Canada, Platinum in Portugal, Gold in the UK, Austria, Australia, and Spain. Not forgetting that each official music video shoot for the original and its many remixes crossed the 50M views mark on YouTube. 
What a comeback Love Nwantitihad in 2021, a beautiful sight to behold. A win for the “Afrobeat to the world” mantra and African music as a collective. 

Burna Boy’s World Tour

Arrogant, proud, egotistical, boastful, and many more qualifiers are available to describe the personality of Ogulu Damini—popularly known as Burna Boy. But one can’t deny that he makes great music. And in 2021, the African Giant went as far as expressing himself, his art, and his music on International stages. 
Burna Boy came packed. Each show came with its tale, its own definition. From stepping out of a spaceship to his irresistible performances on stage, his flow with the melodies and harmonies of the live band, to the transitioning from one hit song to another, Burna Boy brought it all. From the sold-out show in the O2 Arena in London to selling out a 20,000 capacity in Bercy, France, having the people of Stockholm sing word for word his song, Burna Boy made sure the world heard him, see him and know him. 

Amaarae x Moliy

Known for her otherworldly voice and her calm likewise soothing type of songs she makes, Amaarae has fast become one of the most promising female acts on the African continent. In 2021, The Ghanaian act went as far as breaking into the Billboard Hot 100 alongside countrywoman Moliy and Kali Uchis with the remix of her amazing song ‘Sad Gurlz Luv Money’. The song peaked at no.80 on the Billboard Hot 100, making her the first female Afrobeats act to debut a solo single on the chart. 

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Wizkid is Africa’s Apple Music Artist of the Year award recipient for 2021

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Wizkid (sobriquet Big Wiz or StarBoy) receives the honour as Apple Music Artist of the Year (Africa) for 2021. The annual award held by the premier streaming platform praises individual artites for having a stellar year on its music platform both through streams and culturally.

On Wizkid winning, an excerpt from Apple Music reads: ” In October 2020, he released “Made in Lagos,” his critically acclaimed and most commercially successful album, which included his hit song “Essence,” a track that gained 125 million plays on Apple Music and over 2.8 million Shazams. This past year, he’s been the most streamed African artist on the continent on Apple Music and ranked on the Daily Top 100 charts in 60 countries, in addition to his monthly plays on Apple Music growing by more than 250 percent outside of Africa.”

“Thank you to Apple Music for this award”, Wizkid said, continuing, “It’s a blessing to get to do what I do, and I’m proud to be representing for Africa.”, Ayodeji “Wizkid” Balogun says in thank you speech. The Apple Music Award, the third annual series will air on Apple Music and Apple TV starting Tuesday, December 7, 2021.

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