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Vector Tha Viper Is On The New Def Jam Africa Label

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Def Jam Records Launches in Africa

Universal Music Group today announced the launch of Def Jam Africa, a new label division within the continent. According to the announcement, the new label is dedicated to representing “the best hip-hop, Afrobeats and trap talent in Africa, and will follow the blueprint of the iconic Def Jam Recordings label,” one of the most important hip-hop/R&B companies in history.

The label will initially be based in Johannesburg, South Africa and Lagos, Nigeria, but will identify and sign artist talent from across the entire continent. It will be supported by dedicated A&R, marketing, creative and digital teams from the UMG teams in both Nigeria and South Africa and will report to Sipho Dlamini, managing director of Universal Music Sub-Saharan Africa & South Africa.

The label launches with a flagship roster including such well-established African artists as Boity (South Africa), Cassper Nyovest (South Africa), Larry Gaaga (Nigeria), Nadia Nakai (South Africa), Nasty C (South Africa), Tshego (South Africa), Tellaman (South Africa), Ricky Tyler (South Africa) and Vector (Nigeria). Most of these artists have previously released recordings under the UMG Africa banner, but a rep for the company tells Variety that Def Jam Africa is the first standalone UMG label in Africa that will have its own identity, dedicated resources and focus specifically on its core genres.

In making the announcement, Dlamini said, “Many of us in Africa grew up on music from legendary labels under the UMG umbrella. From Blue Note for jazz fans, to Mercury Records, which was Hugh Masekela’s first US label and Uptown Records, the home of Jodeci and Mary J Blige and many more. For those into hip-hop, no label has such cultural and historic relevance as Def Jam. From Run DMC, to LL Cool J, Disturbing the Peace, Jay-Z, Big Sean and Kanye West, Def Jam has always been the ultimate destination for hip-hop and urban culture worldwide. It is a historic achievement that we’re now able to bring this iconic label to Africa, to create an authentic and trusted home for those who aspire to be the best in hip-hop, Afrobeats and trap. Together, we will build a new community of artists, that will push the boundaries of hip-hop from Africa, to reach new audiences globally.

Jeff Harleston, interim Chairman & CEO, Def Jam Recordings said, “Def Jam is a globally recognized brand, synonymous with excellence in hip-hop, and we enthusiastically welcome the launch of Def Jam Africa as an opportunity for audiences worldwide to discover the incredibly talented hip-hop artists emerging from across the continent.”

Adam Granite, EVP, Market Development said, “Def Jam has always been a respected mark of hip-hop quality, and the calibre of artists already on the roster, shows that this is a label, truly dedicated to helping the very best rap talent from Africa, reach new audiences on a global level.”

Earlier this year it was announced that South African rapper Nasty C will release his forthcoming album “Zulu Man with Some Power” in partnership with Def Jam Recordings in the U.S., during Summer, 2020. Other forthcoming releases on Def Jam Africa include singles from: Ricky Tyler, Boity, Nasty C, Tellaman feat. Alpha P, Vector, Cassper Nyovest and Tshego.

Since its founding by Rick Rubin and Russell Simmons in 1984, Def Jam has been one of the , with classic releases over the years from LL Cool J, the Beastie Boys, Public Enemy, Method Man, Ghostface, DMX, Ludacris, the Roots, Young Jeezy, Frank Ocean, Logic and, via a deal with Jay-Z’s Roc-A-Fella and Roc Nation labels, Jay, Kanye West, Rihanna and others.

https://variety.com/2020/music/news/def-jam-africa-1234615864/

https://twitter.com/defjam/status/1265297017523310601

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Entertainment

Ckay features Blxckie on new track “By Your Side”

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2021 breakthrough artiste, CKay, is not letting his foot off the pedal yet, putting out two new singles, one of which is titled “By Your Side” featuring South African vocalist and rapper, Blxckie.

“By Your Side” production starts slow with CKay gliding his smooth R&B-toned vocals on the well paced drumbeat intertwined with violin sound, singing to his love interest about how she makes him loose himself anytime he is around her and how she is always on his mind.

Gradually the instrumentation gains pace, giving room for a more lively mood and of course, dancing, as the most sought after Amapiano sound is blended with the production; Blxckie woukd eventually come on, singing a little, before spitting some bars in his native mother tongue.

“By Your Side” is produced by Tumisho. Listen:

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Entertainment

JAY-Z adds “Free Mind” by Tems, “Mood” by Wizkid and “Feeling” by LadiPoe & Buju to his 2021 playlist

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American legendary rapper and business mogul, JAY-Z, adds 3 Nigerian songs to his playlist curated on Tidal, a streaming platform owned majorly by him. The 3 songs are: Free Mind, Mood and Feeling.

Free Mind is sung by Tems, taken from her 2020 released EP – “For Broken Ears”, the third track to be precise; although no solo song by Buju made it to the JAY-Z playlist titled “Block Vibes”, he would however be the most featured Nigerian act on the playlist as he lands two songs, thanks to the mega features from Wizkid—Mood—and arguably one Nigeria’s song of the year in Feeling by LadiPoe.

You can view the full playlist curated by JAY-Z in the picture below:

JAY-Z “Block Vibes” playlist featuring Wizkid, LadiPoe, Buju and Tems.
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Business

Dawie is taking the bulls by its horn a beat after the other

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On the 5th of October 2019, Northboi called out four times Grammy nominee and one time winner Wizkid for not giving him due credit for producing his song Joro, the issue lead to a social media outburst with rival fans fueling the fire, while Wizkid’s loyalist were playing defense, two years after, the problem still persists, most Nigerian producers are under paid, despite having a lot of hit songs to there name, this was Dawie’s first nightmare, creating a non existent sound from idea to execution is no small feat, now seeing that beat go viral isn’t another small feat, but if I don’t make anything off it, what’s the essence? Those were the rhetorical questions Dawie asked before he furthered, “the music industry is like a big ecosystem where there are a lot of relationships from commensalism to parasitism, a lot of people live off others work, while a lot of people collaborate to make things work for each other, the industry isn’t as easy as it seems to navigate, despite the facts that there are no laid down rules, there are a lot of rules” – the producer said sipping his chi exotic viewing landmark beach while trying to bring out a small folder from his back pack, what’s that i asked? It’s a small folder where I pen down my thoughts, it helps my creative process a lot, what’s why I love staying at the seaside, the calm effect it give me, makes me focused on what i am doing, he responded while wearing a small smile.

Unlike many producers, Dawie takes legal actions seriously, he said that’s what has saved him from a lot of “industry wahala” when asked the total numbers of songs he has produced, he smiled you are asking me which of my babies I love best ? I have produced alot, and I will produce alot more.

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