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Santi Joins International label LVRN To Further His Quest

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A few days back many Alte music fans rejoiced cheerfully as one of their favorite acts Santidropped his debut studio album Mandy & The Jungle

Santi is regarded to be one of the most talented creatives in the Nigerian music industry. The singer is known to experiment with different sounds which appeal to music lovers all over the world.

Santi

Santi
Starting out as Ozzy B, the young singer has made a major impact on the Alte music scene. Combining various genres, Santi manages to take a listener on an adventurous ride with his music. Working extensively with the Monster Boyz squad (Genio BambinoGMKBankyOnDBeatz), he has released hit songs and projects. He dropped his first body of work (Diaries of a Loner) at the age of 18 before going ahead to release an EP Birth of Santi which heralded his rebirth as Santi.
Santi cites some artists that have influenced him including M.IDrakeVampire Weekend. He is the type of creative that draws inspiration from his surroundings and his personal experiences. Not only did Santi make music as a secondary school student, he also wrote stories which many of his schoolmates enjoyed reading. Creating is his best way of expressing himself.
Santi

Santi
Santi has since worked with a number of artists such as Tay IwarOdunsiShane EagleNonso AmadiKida Kudz. His debut album is making waves and it is interesting to see that it features international acts like Dram and Goldlink. Listening to his album, you can tell how far he has come as an artist and a creator. Santi explains that Mandy is a woman who doesn’t know how much power she wields. He has continued to evolve and his art speaks for him.
One of the founders of record label LVRN (Love Renaissance) Tunde Balogun subtly made an announcement via his Twitter over the weekend. According to Tunde’s tweet, Santi is the latest artist to join the label which is home to stars like Dram6lackBoogie, and Summer Walker. Although there is yet to be any official announcement the veracity of the tweet cannot be questioned. This will help Santi penetrate the US market deeply while also hoisting Afrobeats as an Alte musician.
The record deal will open up new ways for Santi to express himself as an African act on an international level. Santi has always been the poster boy for the Alte movement and it’s safe to say Alte is about to go mainstream.

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Wizkid is Africa’s Apple Music Artist of the Year award recipient for 2021

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Wizkid (sobriquet Big Wiz or StarBoy) receives the honour as Apple Music Artist of the Year (Africa) for 2021. The annual award held by the premier streaming platform praises individual artites for having a stellar year on its music platform both through streams and culturally.

On Wizkid winning, an excerpt from Apple Music reads: ” In October 2020, he released “Made in Lagos,” his critically acclaimed and most commercially successful album, which included his hit song “Essence,” a track that gained 125 million plays on Apple Music and over 2.8 million Shazams. This past year, he’s been the most streamed African artist on the continent on Apple Music and ranked on the Daily Top 100 charts in 60 countries, in addition to his monthly plays on Apple Music growing by more than 250 percent outside of Africa.”

“Thank you to Apple Music for this award”, Wizkid said, continuing, “It’s a blessing to get to do what I do, and I’m proud to be representing for Africa.”, Ayodeji “Wizkid” Balogun says in thank you speech. The Apple Music Award, the third annual series will air on Apple Music and Apple TV starting Tuesday, December 7, 2021.

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Dj Wapsam takes his self named clothing line up a notch, launches online storefront

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During the pandemic, Dj Wapsam like everyone else was scouting for opportunities online, to get his DJing skills to more people, countless audiomack mixes, whatsApp broadcast messages until he found the right platform, Tiktok roughly six months later, his strategy was simple yet hard, create a catchy adlib, the resonate a phrase that a listener won’t easily forget, the uptrend started with Ibon “wonti yi ibon, esare o esare o” shortly after the 1 mins videos was everyone, people reposting, apart from his Djing skills, one thing Wapsam didn’t let go is his clothing line! Shopwapsam now!

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See how this 24 years old Nigerian is harnessing the power of WhatsApp to create a community of super cool Gen Z

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One of the greatest way to build wealth is through adding value to ones immediate community, even startup fundraising have a family & friends round, this is because unlike institutional investors, these people are ready to carry you when you fail, this is what Akinlusi Funso Oluwagbenga, 24 is leveraging to build a brand, in Western Africa, Nigeria to be precise, WhatsApp TV is thing, people use there large audiences, status views to bill prospective customers for ads placement but there is a downside to the model, unverified news, misinformation, nudity, most importantly non-active viewers, for most 5000 views only 100 are engaging in post, these are the challenges making the once shining means of social influencing die down until January last year when Funso started his Captain Awesome TV, the Nigerian influencer has always referred to himself as a social media influencer not just a WhatsApp TV admin, but this wasn’t what brought the distinction, it was the way be carefully built his audience from zero to close to 10k active status views to his highly curated itinerary of events from music and entertainment gist to politics and football commentary, and highly engaging programs around topics like sex education, relation tips to spear heading campaigns which say the TV community give a huge amount of money to the less privileged etc.

When asked why he is being thorough in an industry people don’t really appreciate he said “everyone project there non existent, advanced version on Instagram, fake there level of intellect on twitter, but WhatsApp is where you really know people because it’s like there safe and private space, where no one is really watching, so people’s opinion about a brand or service in the space tends to be from an honest point of view not clout for retweets or likes”

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