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Patoranking talks about music&style as he covers BlackNBold magazine

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Collage 155In celebration of the highly anticipated Wilmer album, Nigerian reggae-dancehall singer,
Patoranking covers the May edition of Uk/Nigerian, black inspired publication, BlackNBold magazine. The edition focuses on his journey, his career and more emphasis on Wilmer, his upcoming album.

Patrick Nnaemeka Okorie better known by his stage name Patoranking has released multiple singles and Top hits, including his most recent hit song “confirm” with Davido

Patoranking chats with BlackNBold magazine about his new album named after his daughter “Wilmer” and his thoughts on fashion and style.
How did you come up with your stage name?’
My name is Patrick so Pato was coined from it and Ranking came as the word implies. When you are ranked, it holds relevance. Hence Pato-Ranking

What do you enjoy most about being a musician? What do you hate most?
Definitely love the creation of the music, how i feel, the freedom, that spiritual saturation of sounds that you might call inspiration. Hate is a strong word, i think its more of discomfort. I feel slightly uncomfortable with the lack of privacy but i guess it comes with the job.
What has kept you going over the past years?
My hunger to learn, my anticipation to win and my drive to impact. I represent a whole race, a whole generation and music has given me a voice, there is a responsibility on my shoulders, it is an honour! Also what has kept me going is the Love for what I do and those I do it for.
If you could change anything about the industry, what would it be?’
The mindset that talent is everything and solely needed to be an artist or musician
Tell us about the Wilmer album and why did you choose to name this one after your daughter?
Apart from my daughter’s name being Wilmer, Wilmer means “Famous” in German and that is a great follow up to my 1st Album – God over Everything. It summarizes my journey (which isn’t over). I prophesied in Alubarika, put out a body of work by putting God over Everything and now I’m famous (Wilmer).
How was it like working with Alexander Julian on the Lenge Lenge photo shoot?
It was humbling, as you know he is an amazing creative and i love the outcome of our work together.
Which is your most favourite track off the Album and what makes it dear to you?
It’s difficult to choose as they are all my faves and they tell different tales that are super dear to me. My inspiration on this album is far fetched…deeply felt.
In the Lenge Lenge video what inspired the afrobeat theme?ALSO READ: Bobrisky drags Funke Adesiyan for shading Tonto Dikeh
Afrobeat is ours and the Late Great Fela inspired it. However with the visuals, it was important to portray that he was (we also are) Afrocentric yet fashionable. Our fabrics and designs are globally embraced and this song and video was a union of both our sound and style which was part of the uniqueness of Ba ami.
Mention that one international collaboration you are still looking forward to and why?
There’s quite a number of them lol. Play my part with securing the bridge that takes Africa to the world.
Any music tour to Europe and North America anytime soon?
Definitely! I will be taking the music to the fans across Europe, Canada and the US very soon.
What is style to you?
Style is a way of life. It’s what makes me unique fashionably and otherwise. Sometimes it can be paid for but true style cannot be bought. You can be taught and thereby adapt or you’re born with it.
There has been a change in your fashion style over the time, what has inspired your change in style
Change is the only constant thing in life…i like to call it growth. My growth in style is inspired by time and trends, change in taste and a bit of influence from my adventures along with some acquired tastes and habits. I am loving every bit of it.
What is the one accessory that you cannot leave the house without?
My Shades… I also love sunglasses in different designs.
What item in your closet do you wear the most?
Face caps. I have a lot of them.
On what do you spend the most: clothes, accessories, perfumes, underwear or anything else?
I spend the most on my craft. Almost all of my earnings are reinvested into my music. I am presently an Indi artist and i fund my music.
Do you have any plans of diversifying into the fashion industry, maybe start your own fashion line or work on collaborations with major fashion brands?
Already in the works. Watch out for it!
What do you do when not working?
I love to play soccer.
What is the best advice you’ve been given?
Don’t believe the hype. It depends on how you decide to see it.

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Wizkid is Africa’s Apple Music Artist of the Year award recipient for 2021

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Wizkid (sobriquet Big Wiz or StarBoy) receives the honour as Apple Music Artist of the Year (Africa) for 2021. The annual award held by the premier streaming platform praises individual artites for having a stellar year on its music platform both through streams and culturally.

On Wizkid winning, an excerpt from Apple Music reads: ” In October 2020, he released “Made in Lagos,” his critically acclaimed and most commercially successful album, which included his hit song “Essence,” a track that gained 125 million plays on Apple Music and over 2.8 million Shazams. This past year, he’s been the most streamed African artist on the continent on Apple Music and ranked on the Daily Top 100 charts in 60 countries, in addition to his monthly plays on Apple Music growing by more than 250 percent outside of Africa.”

“Thank you to Apple Music for this award”, Wizkid said, continuing, “It’s a blessing to get to do what I do, and I’m proud to be representing for Africa.”, Ayodeji “Wizkid” Balogun says in thank you speech. The Apple Music Award, the third annual series will air on Apple Music and Apple TV starting Tuesday, December 7, 2021.

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Dj Wapsam takes his self named clothing line up a notch, launches online storefront

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During the pandemic, Dj Wapsam like everyone else was scouting for opportunities online, to get his DJing skills to more people, countless audiomack mixes, whatsApp broadcast messages until he found the right platform, Tiktok roughly six months later, his strategy was simple yet hard, create a catchy adlib, the resonate a phrase that a listener won’t easily forget, the uptrend started with Ibon “wonti yi ibon, esare o esare o” shortly after the 1 mins videos was everyone, people reposting, apart from his Djing skills, one thing Wapsam didn’t let go is his clothing line! Shopwapsam now!

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See how this 24 years old Nigerian is harnessing the power of WhatsApp to create a community of super cool Gen Z

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One of the greatest way to build wealth is through adding value to ones immediate community, even startup fundraising have a family & friends round, this is because unlike institutional investors, these people are ready to carry you when you fail, this is what Akinlusi Funso Oluwagbenga, 24 is leveraging to build a brand, in Western Africa, Nigeria to be precise, WhatsApp TV is thing, people use there large audiences, status views to bill prospective customers for ads placement but there is a downside to the model, unverified news, misinformation, nudity, most importantly non-active viewers, for most 5000 views only 100 are engaging in post, these are the challenges making the once shining means of social influencing die down until January last year when Funso started his Captain Awesome TV, the Nigerian influencer has always referred to himself as a social media influencer not just a WhatsApp TV admin, but this wasn’t what brought the distinction, it was the way be carefully built his audience from zero to close to 10k active status views to his highly curated itinerary of events from music and entertainment gist to politics and football commentary, and highly engaging programs around topics like sex education, relation tips to spear heading campaigns which say the TV community give a huge amount of money to the less privileged etc.

When asked why he is being thorough in an industry people don’t really appreciate he said “everyone project there non existent, advanced version on Instagram, fake there level of intellect on twitter, but WhatsApp is where you really know people because it’s like there safe and private space, where no one is really watching, so people’s opinion about a brand or service in the space tends to be from an honest point of view not clout for retweets or likes”

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