Wizkid (sobriquet Big Wiz or StarBoy) receives the honour as Apple Music Artist of the Year (Africa) for 2021. The annual award held by the premier streaming platform praises individual artites for having a stellar year on its music platform both through streams and culturally.
On Wizkid winning, an excerpt from Apple Music reads: ” In October 2020, he released “Made in Lagos,” his critically acclaimed and most commercially successful album, which included his hit song “Essence,” a track that gained 125 million plays on Apple Music and over 2.8 million Shazams. This past year, he’s been the most streamed African artist on the continent on Apple Music and ranked on the Daily Top 100 charts in 60 countries, in addition to his monthly plays on Apple Music growing by more than 250 percent outside of Africa.”
“Thank you to Apple Music for this award”, Wizkid said, continuing, “It’s a blessing to get to do what I do, and I’m proud to be representing for Africa.”, Ayodeji “Wizkid” Balogun says in thank you speech. The Apple Music Award, the third annual series will air on Apple Music and Apple TV starting Tuesday, December 7, 2021.
During the pandemic, Dj Wapsam like everyone else was scouting for opportunities online, to get his DJing skills to more people, countless audiomack mixes, whatsApp broadcast messages until he found the right platform, Tiktok roughly six months later, his strategy was simple yet hard, create a catchy adlib, the resonate a phrase that a listener won’t easily forget, the uptrend started with Ibon “wonti yi ibon, esare o esare o” shortly after the 1 mins videos was everyone, people reposting, apart from his Djing skills, one thing Wapsam didn’t let go is his clothing line! Shopwapsam now!
One of the greatest way to build wealth is through adding value to ones immediate community, even startup fundraising have a family & friends round, this is because unlike institutional investors, these people are ready to carry you when you fail, this is what Akinlusi Funso Oluwagbenga, 24 is leveraging to build a brand, in Western Africa, Nigeria to be precise, WhatsApp TV is thing, people use there large audiences, status views to bill prospective customers for ads placement but there is a downside to the model, unverified news, misinformation, nudity, most importantly non-active viewers, for most 5000 views only 100 are engaging in post, these are the challenges making the once shining means of social influencing die down until January last year when Funso started his Captain Awesome TV, the Nigerian influencer has always referred to himself as a social media influencer not just a WhatsApp TV admin, but this wasn’t what brought the distinction, it was the way be carefully built his audience from zero to close to 10k active status views to his highly curated itinerary of events from music and entertainment gist to politics and football commentary, and highly engaging programs around topics like sex education, relation tips to spear heading campaigns which say the TV community give a huge amount of money to the less privileged etc.
When asked why he is being thorough in an industry people don’t really appreciate he said “everyone project there non existent, advanced version on Instagram, fake there level of intellect on twitter, but WhatsApp is where you really know people because it’s like there safe and private space, where no one is really watching, so people’s opinion about a brand or service in the space tends to be from an honest point of view not clout for retweets or likes”