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Music: Lyta – Hold Me Down

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Marlian record new signee Lyta comes through on new banger titled “Hold me down”. The production credit goes to Que beat. Download and share below.

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AQ told me to sign Blaqbonez – MI

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Chocolate City founder and president, Jude “MI” Abaga has without a doubt shown he can hold the rap game for as long as he wants and still remain one of the top music label, heads in the country with Chocolate City. MI once more showed his brilliance in being a good music label head and good talent scout, using his Twitter page as the medium through which he shared how having a meeting with AQ back in 2015 led to him signing ‘BBC’ rapper, Blaqbonez.

L-R: Loose Kaynon, AQ, MI and Blaqbonez of Chocolate City for the ‘Martell Cypher 2019’.

In the tweet, MI said “Oct[ober] 15, [2015]” marked the beginning of “an amazing partnership” with Nigeria rap veteran, AQ, who during the course of the meeting let go of the “opportunity” meant for him for the sake of Blaqbonez’s blooming yet upcoming career (as at 2015) in the music industry.

MI explains that after pitching ideas to AQ in that October 15, 2015 meeting, “he [AQ] listened n said M I’m grateful but d person u should give this opportunity to is @BlaqBonez. [sic]” The result? MI continues, “[I] signed Blaq a year later.”

And the rest is history! AQ has gone to make one of the best discography in Nigerian rap sector, even releasing ‘God’s Engineering’, the most critically acclaimed rap album of 2020 which earned him the award for ‘Best Rap Album” at The Headies 2020

Blaqbonez’s not only shown he can outrap anyone at will but also carved a niche for himself, becoming a comical act on social media. Adding to that Blaqbonez has also shown he can self PR his work and still get massive recognition for it.

It goes without saying that MI made a very wise decision in forming the partnership with AQ while heeding to AQ’s advice about signing Blaqbonez.

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Car racing is the sport for Rexxie and Mohbad ‘Ko Por Ke’ video

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Producer Rexxie (of the producer tag “Rexxie pon this one”) and Mohbad unleash the video for their collaborative Street-Hop smash-hit single—Ko Por Ke in an adrenaline filled video where car racing is chosen as the sport.

The WG Films directed visuals feature a lot street dancers showcasing their legwork skills and other dance moves aligning with the up-tempo beat while Rexxie and Mohbad entertaining the crowd in a thrilling game of car racing.

Instagram skit maker and influencer, okikidft lands a cameo in the visuals for Ko Por Ke. As stated earlier, Rexxie and Mohbad engage in a street car racing game but it was unauthorised and in time, the police engage them in a chase.

To know if they outsped the police car and eventually who won the race, stream the video below:

Ko Por Ke is the first single off of Rexxie’s upcoming project – “A True Champion” – which is set to feature a host of artistes, locally and internationally.

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Spotify to finally launch in Nigeria and 80+ more countries worldwide

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Most foremost music streaming platform, Spotify finally to launch their ever evolving market in Nigeria and this can only mean better exposure and more revenue (income wise) to artistes in Nigeria.

Spotify which launched in Sweden on the 7th of October 2008 offers customers a 6-month trial (with ads) before they (the customers) begin paying for ads-free streaming and downloading of music contents and podcasts.

Although as at right now, Spotify cost a jaw-dropping $9.99 per month (in the country where it exists) which equals a sum of almost ₦4,000 (3,800) but that might get reduced in order for them to compete with the most favoured music streaming platform in Nigeria – Apple Music – which charges just ₦900 per month for an individual subscription.

Spotify’s PR had Mr. Eazi and Burna Boy run the advertisement and social media awareness on their soon to launch app for the Nigerian market launch.

Spotify also offers artiste the cpm range value between $3 to $5 which approximately lies between ₦1,400 to ₦1, 900 per 1000 streams, giving artistes the option of generating income as they release music for listener’s pleasure.

Nigeria will not be the only African country benefitting from Spotify launching in new countries as Mali, Niger, Togo, Zimbabwe, Uganda and many more.

A date is not set for the launch of Spotify in Nigeria but according to the information put out in social media, we know it is only going to take “few days” before the dream becomes a reality.

Additional, Spotify gives podcasters the opportunity to make a living by uploading such contents on the streaming service. Spotify does this through Anchor, the most used podcast app, acquired by Spotify in 2019 for an estimated amount of $14M.

Spotify not only comes with an easy to use user interface but helps in distributing audio contents uploading on it to other streaming services, thereby making it easier for content creators to have a wide range of audience while providing a personal monthly and a year-round wrapped breakdown of music listened to by a customer.

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