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Music Business: Roles of an artist manager

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Some musicians, especially those who are not signed to a major record label, choose to limit this to one or two managers. But those individuals who are signed to major labels, will likely be assigned an in-house team of experts including management, who have a wealth of experience within the music industry to assist the artist. 
In this piece, we will focus mainly on artist managers, as this is the most common type of management in the music industry. Artist managers take a more hands-on approach to assisting an artist with the day to day administrative side of things. They may assist with booking performances, compiling contracts on behalf of the artist, ensuring that the technical riders are done properly and finalising travel arrangements etc. The manager would also assist with negotiating recording & publishing deals, publicity, merchandising and any other task that might need to be dealt with. 
Artist managers also take on the role of tour or road manager, these individuals traditionally take care of the logistics while the artist is on tour. Duties include making sure that everything is provided for as agreed upon, following up on items promised as part of the contract such as accommodation, payments, tour routing and  communications with the person who booked the artist.
A good manager is one who is able to further develop their client’s career. One of the critical roles that a manager plays is to provide advice on all areas of an artist’s professional life, forging relationships within the music industry in order to create opportunities as well as sourcing the best service providers such as accountants, lawyers, booking agents and publicists. Simply put, artist managers are best viewed as a collaborative partners in the ongoing career progress of an artist, band or music group. During difficult times, it is their job to keep the ship afloat by keeping business flowing. 
As an artist, one needs to understand that managers work on commission. So whatever your manager negotiates on your behalf, they are going to take a percentage based on what you have agreed upon. The figure is usually around 10 to 20 percent. Often, this percentage is calculated on the total gross income received from gigs, merchandising, music used in movies or commercials and any other source of income generated by the artist. 
Artist managers have to be informed about a lot more things than they used to in the past including music copyright, music licensing, sponsorships, branding, crowd funding, endorsements, social media and direct-to-fan strategies. Putting together a persuasive strategy for an artist requires the right information, a salesmanship attitude and a go-getter spirit.


Entertainment

Mr Eazi proposes to Temi Otedola!

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For what seemed like a long while, celebrity power couple—Mr Eazi and Temi Otedola—are finally engaged as Oluwatosin Ajibade better known as Mr Eazi pops the heartwarming “Will you be my wife?” question to his girlfriend of 2 years Temiloluwa Otedola and she responded favourably in the affirmative “Yes” tone.

Fashion mogul and Icon Temi Otedola began dating artiste and music label CEO Mr Eazi in the year 2020 and have been living together ever since in their London apartment, sharing intimate moments, even meeting respective family members. This they’ve both shared in detail on their How Far? With Mr Eazi And Temi Otedola podcast.

Temi announced her engagement by posting the sea-side proposal of Mr Eazi on one knee asking the important question. The video goes by the simple caption of the infinity logo connoting they’re both locked in for life.

Congratulations to Temi Otedola and Mr Eazi!

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Nicki Minaj agrees “Essence” should be song of the year at the Grammys

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American superstar rapper, Nicki Minaj, shares the same sentiments as myriads of Wizkid fans and well-wishers worldwide, in that she concurs to the argument the trendsetting crossover record-breaking single from Wizkid’s 2020 released “Made In Lagos” album, Essence should be in the conversation for the coveted “Record of the Year” plaque at this year’s Grammy Awards.

Although “Essence” did not receive the much desired nomination in the category for “Record of the Year” at the 2022 Grammy Awards, it did get a nod for Best Global Music Performance, the first of its kind.

Irrespective of the snub, Nicki whilie on Joe Budden TV (YouTube) as a guest on the special episode tagged A Conversation With Nicki Minaj & Joe Budden agreed with the host (Joe Budden) when he said “We need people on the Grammy board that know that “Essence” was song of the year” with an exclamatory “Right! Right!” response. She even proffered, “We should have our own Grammy Board“, in support of many and the popular believe that Black Americans or black artistes in general are always stereotyped to a particular category at the award show, if indeed they made it to the top categories, they barely win; Nicki Minaj does not have a Grammy Award herself and that is still a shock to many, especially when considering her refined catalogue of music.

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Pheelz & Buju (BNXN) live the carefree lifestyle on “Finesse”

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After much teasing, the anticipated Finesse by Pheelz and Buju (now BNXN) hit DSPs across the globe and just like the teaser gave off, Finesse is a banger! It is produced by young producer under Pheelz’s wing known as Miichkel.

On Finesse, Pheelz and Buju live their life to the fullest, the carefree lifestyle is what they desire and they are determined to stay on that track for the time being. “I’ve been living the fast life but I see it in slow mo / And you see my lifestyle, I got Gs in the turbo / . . . / Bad girl sey she want Netflix & Chill / So I ja ticket give her warning / If you fall in love, girls it’s certain / You go chop breakfast, I’m not capping“, Pheelz explains on the first verse, even saying love and relationship cannot stop him from living the ‘ballers’ lifestyle; “I’d be dammed if there’s anybody that could be like me / I be like Mo’ Salah, coming up the right wing / I cut through your defender, you no need to tell me / I must finesse / And you know sey me I must net“, Buju braggingly adds on the second verse, saying he can score any chick that catches his eye and dish her the next minute.

listen to the popular joyous chorus “Ah finesse / If I broke na my business / Ama shana e go bright o / Folake for the nighr ohere or on Apple Music.:

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