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Mr Eazi Is Helping Upcoming Artists And Creatives Grow; He Deserves A Lot Of Credit

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How do you measure greatness? Surely, when you make certain achievements it cannot be denied that you have reached greatness. A typical example is becoming the first act to win a particular award (or a tantamount feat) or doing something so grand that the world is unable to ignore. But you see, greatness, it manifests in different ways. Whenever you hear Mr Eazi’s name, put some respeck on it. The man is a living legend. He’s an embodiment of greatness.

Mr Eazi
Frankly, I’m impressed by how far Mr Eazi has come in his music career. Only a handful of artists in the world are able to succeed in their crafts as he has. Oluwatosin Ajibade has risen from a party promoter in Ghana to become one of the biggest Afrobeats acts in the world. He has held shows all around Europe, USA, Africa, and performed at numerous international festivals including Coachella. He’s a global pop star and is acknowledged in the international space.
Starting his musical journey from Ghana where he recorded Bankulize, he moved down to Lagos where he started an e-commerce business before shifting his focus fully back to music. He recorded a mixtape Life Is Eazi, Vol 1 – Accra To Lagos which had hit songs like Leg OverBusinessDetty Yourself. He accrued a strong following in Nigeria which led him to organize a huge concert which saw a massive turnout of fans and music lovers.

Eazi
Eazi would later move camp to the UK where he spread the gospel of Afrobeats. He quickly penetrated into the market and solidified forces with various UK acts. He collaborated with different artists including Maleek BerryGiggsMo-TLady LeshurrJulz, and more, establishing dominance in the music industry as an Afrobeats act. He’s seemingly a keen learner who is accumulating information and knowledge and duly applying it where it’s due.
His international acclaim shot up the sky when he released his mixtape Life Is Eazi, Vol 2 – Lagos to London which was practically about his voyage from Lagos to London where he was swiftly gaining grounds. He has his own genre which he describes as Banku music (a fusion sound he describes as a mixture of Ghanaian highlife and Nigerian chord progressions and patterns). He continues to aim high and is looking to expand his base beyond barriers.

Mr Eazi
As much as all of these things are commendable, there’s something about Mr Eazi that I find incredibly amazing. Not only is he facilitating the growth of Afrobeats, but he’s also actively investing in upcoming artists by giving them platforms to nurture their talent. He launched an initiative Empawa which was aimed at discovering and supporting fledgling acts. About 100 artists from 7 countries have benefitted from the platform so far, providing resources for the artists to shoot music videos.
Mr Eazi doesn’t charge Nigerian artists for features. Eazi claimed that he has never collected money from any African musician to feature in a song. He has worked with many acts like Lady DonliFamous BobsonDJ CuppyEfyaMayorkunKing Promise, and others. He has funded music videos for various acts and is helping them understand the ropes of the music business.

Mr Eazi
The Surrender hitmaker took to his Twitter page yesterday to make a major announcement. According to the announcement, CBN and Bankers Committee will make loans accessible to Nigerian creatives. Eazi is doing what no Nigerian artist has ever been able to achieve while killing performances in the USA. Kudos to the pioneer of Banku music for putting the young ones on.
We need to be more appreciative of Mr Eazi. He is Afrobeats golden boy and is making sure to put Africa on the map.
Source: Notjustok

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Wizkid is Africa’s Apple Music Artist of the Year award recipient for 2021

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Wizkid (sobriquet Big Wiz or StarBoy) receives the honour as Apple Music Artist of the Year (Africa) for 2021. The annual award held by the premier streaming platform praises individual artites for having a stellar year on its music platform both through streams and culturally.

On Wizkid winning, an excerpt from Apple Music reads: ” In October 2020, he released “Made in Lagos,” his critically acclaimed and most commercially successful album, which included his hit song “Essence,” a track that gained 125 million plays on Apple Music and over 2.8 million Shazams. This past year, he’s been the most streamed African artist on the continent on Apple Music and ranked on the Daily Top 100 charts in 60 countries, in addition to his monthly plays on Apple Music growing by more than 250 percent outside of Africa.”

“Thank you to Apple Music for this award”, Wizkid said, continuing, “It’s a blessing to get to do what I do, and I’m proud to be representing for Africa.”, Ayodeji “Wizkid” Balogun says in thank you speech. The Apple Music Award, the third annual series will air on Apple Music and Apple TV starting Tuesday, December 7, 2021.

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Dj Wapsam takes his self named clothing line up a notch, launches online storefront

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During the pandemic, Dj Wapsam like everyone else was scouting for opportunities online, to get his DJing skills to more people, countless audiomack mixes, whatsApp broadcast messages until he found the right platform, Tiktok roughly six months later, his strategy was simple yet hard, create a catchy adlib, the resonate a phrase that a listener won’t easily forget, the uptrend started with Ibon “wonti yi ibon, esare o esare o” shortly after the 1 mins videos was everyone, people reposting, apart from his Djing skills, one thing Wapsam didn’t let go is his clothing line! Shopwapsam now!

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See how this 24 years old Nigerian is harnessing the power of WhatsApp to create a community of super cool Gen Z

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One of the greatest way to build wealth is through adding value to ones immediate community, even startup fundraising have a family & friends round, this is because unlike institutional investors, these people are ready to carry you when you fail, this is what Akinlusi Funso Oluwagbenga, 24 is leveraging to build a brand, in Western Africa, Nigeria to be precise, WhatsApp TV is thing, people use there large audiences, status views to bill prospective customers for ads placement but there is a downside to the model, unverified news, misinformation, nudity, most importantly non-active viewers, for most 5000 views only 100 are engaging in post, these are the challenges making the once shining means of social influencing die down until January last year when Funso started his Captain Awesome TV, the Nigerian influencer has always referred to himself as a social media influencer not just a WhatsApp TV admin, but this wasn’t what brought the distinction, it was the way be carefully built his audience from zero to close to 10k active status views to his highly curated itinerary of events from music and entertainment gist to politics and football commentary, and highly engaging programs around topics like sex education, relation tips to spear heading campaigns which say the TV community give a huge amount of money to the less privileged etc.

When asked why he is being thorough in an industry people don’t really appreciate he said “everyone project there non existent, advanced version on Instagram, fake there level of intellect on twitter, but WhatsApp is where you really know people because it’s like there safe and private space, where no one is really watching, so people’s opinion about a brand or service in the space tends to be from an honest point of view not clout for retweets or likes”

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