Boomplay, an African-focused music streaming service, and Pickwood Magazine have formed a mutually beneficial partnership to promote each others African music playlists.The deal will see curated playlists being shared and promoted on both platforms. Boomplay will feature the Pickwood curated playlists on their curator’s playlists spotlight, while Pickwood will feature interesting contents of Boomplay on their platforms.The playlists will comprise of top songs from creative artistes in with the most engagement.The first Pickwood playlist on Boomplay includes tracks such as ‘Yard’ by Poco Lee featuring Black Sherif, Bella Shmurda & Alpha P, ‘Omo Ope’ by Asake featuring Olamide, and ‘Love Don’t Cost A Dime’ by Magic & Ayra Starr. Other artists featured in the playlist are Khaid, Blaqbonez, Laycon, & Asa, amongst others.Pickwood and Boomplay are redefining the way in which African music is presented, engaging audiences in a unique way and giving artists the global platform their music deserves.

Nigerian as a country has never being short of talent, but at times some talent comes around once in while, when we managed grow it at scale, it leads to an explosive growth with the financial reward being conspicuously big, but another side to these are the younger generation often influenced and motivated, that’s the story of Sanni Nurudeen Eniola, known has DeenO’ Vinci.

The 23 year old Psychology student at Lagos state university isnt just about sweet melody, he boost of energetic flow with very impressive lyrical prowess sets him apart, while building himself the Lagos based independent artist has being learning the business of music, building a record label, AWAKE MUSIC RECORDS” in his words he said “at first I thought if you can sing, you are the boss, then I realized that talent is not enough, you have to know the business, because the business aspect of your artistry is most likely responsible for how you turn out to be, for me I want to leave a legacy, impact people what all I have learnt” aside singing, Vincii is a talented producer who has being learning a lot about marketing, in his word “bringing a beat to live is spiritual, but it’s not enough, you have to get it to the right audience”.While sitting at the balcony of his apartment on the island, he said I have being indoor for while now, I asked why, he reply “nothing, have just being working on my album” I am trying to tell a story, my story, in a way that my listeners won’t be bored but they will get the message in details, so to do that I have to pay attention to every detail, basically I have being creating.

On the 5th of October 2019, Northboi called out four times Grammy nominee and one time winner Wizkid for not giving him due credit for producing his song Joro, the issue lead to a social media outburst with rival fans fueling the fire, while Wizkid’s loyalist were playing defense, two years after, the problem still persists, most Nigerian producers are under paid, despite having a lot of hit songs to there name, this was Dawie’s first nightmare, creating a non existent sound from idea to execution is no small feat, now seeing that beat go viral isn’t another small feat, but if I don’t make anything off it, what’s the essence? Those were the rhetorical questions Dawie asked before he furthered, “the music industry is like a big ecosystem where there are a lot of relationships from commensalism to parasitism, a lot of people live off others work, while a lot of people collaborate to make things work for each other, the industry isn’t as easy as it seems to navigate, despite the facts that there are no laid down rules, there are a lot of rules” – the producer said sipping his chi exotic viewing landmark beach while trying to bring out a small folder from his back pack, what’s that i asked? It’s a small folder where I pen down my thoughts, it helps my creative process a lot, what’s why I love staying at the seaside, the calm effect it give me, makes me focused on what i am doing, he responded while wearing a small smile.

Unlike many producers, Dawie takes legal actions seriously, he said that’s what has saved him from a lot of “industry wahala” when asked the total numbers of songs he has produced, he smiled you are asking me which of my babies I love best ? I have produced alot, and I will produce alot more.