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Jay-Z to launch Roc Nation School of Music, Sports & Entertainment in his hometown & offer scholarships to native students

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Jay-Z to launch Roc Nation School of Music, Sports & Entertainment in his hometown & offer scholarships to native students

Rapper and entrepreneur, Jay-Z, is set to launch the Roc Nation School Of Music, Sports and Entertainment as his company Roc Nation, has announced a new partnership with Long Island University  in Jay-Z’s hometown, Brooklyn. 

The classes will begin in 2021 and students will experience hands-on learning while scholarships will be offered based on merit, Roc Nation announced.

The financial support, which the school has dubbed the “Hope Scholarship” will target promising high-schoolers from New York.

The school will be housed at the 15,000-student Long Island University in Brooklyn, and will offer undergraduate degrees in music, music technology, entrepreneurship and production, and sports management, according to The Associated Press.

“We’re excited that the Roc Nation School of Music, Sports & Entertainment will provide unique insight, knowledge and experiences for students and introduce the world to the next generation of unmatched talent,” said Roc Nation CEO Desiree Perez.

The new school will be a “a true investment in our community and young people in Brooklyn, in New York City, and beyond,” she added.

Jay-Z’s Roc Nation entertainment company was formed in 2008 and has signed on big-name artists including Kanye West, Rihanna, J.Cole, Alicia Keys etc.

Roc Nation Sports, a subsidiary of Roc Nation Entertainment was opened in 2013 to represent athletes and boasts Romelu Lukaku and Marcus Rashford among it’s clientele.  

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BURNA BOY DEDICATES BET HIP-HOP AWARDS PERFORMANCE TO THE VICTIMS OF POLICE BRUTALITY

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One of the truly unforgettable effect of the #EndSARS protests, and the ongoing movement for a safer and saner Nigeria, is the emphasis on decentralisation. The common rhetoric of the past few weeks it that every concerned Nigerian youth is a leader of the demonstrations, and that includes celebrity figures who would have somehow become arrowheads in these sort of moments, due to their influence.

During these trying times, many celebrities have opted to use their platforms in amplifying the agitations against police brutality, rightly joining in the fight for change, rather than leading. Although conspicuously radio silent for the first few days of protests, Burna Boy has been one of several prominent Nigerian artists playing their part in the fight for change which the Nigerian youth populace have been so passionately pushing for.

Towards the end of the first week of agitations, the first couple of #EndSARS billboards were spotted in Lagos and other parts of the country, which were apparently sponsored by the Nigerian singer. During that period, Burna Boy also put out a statement showing his solidarity with the protests and announcing that he had set up Project Protect, an initiative to help in providing financial, medical and legal resources during and after the demonstrations. He’s also remained vocal on Twitter, sharing reactions to real time happenings, even briefly sharing an extended snippet of a tribute song to peaceful protesters killed by Nigerian soldiers on October 20, 2020.

Continuing to use his voice of activism, yesterday, at the 15th edition of the BET hip-hop awards, Burna Boy dedicated his performance to all victims of police brutality. Aired during the ceremony last night, Burna performed the raging socio-political cut, “Monsters You Made”, a standout track off his last studio album, ‘Twice As Tall’. The Chris Martin-assisted song received a symbolic music video soon after the album release, and Burna heavily interpolates the rebel universe of the video into the set of his performance.

Backed by his band, the Outsiders, with Chris Martin singing his parts remotely, Burna delivers his impassioned set while a montage of real life clippings showing police brutality on peaceful protesters – from Selma in 1965 to Lagos in 2020 – is projected unto a large screen. The set also includes extras dressed in the same vein as the music video of “Monsters You Made”. As is customary during his live shows, Burna’s vocals are crisp and clear, painfully so this time around, due to the poignant nature of his lyrics and how much they relate to current happenings.

As the #EndSARS protests have been sustained, the Nigerian government are resorting to gas-lighting the Nigerian youth, from demanding an end to protests, even though we’ve not seen concrete steps towards implementation; to deploying thugs against peaceful protesters; to pinning the destruction of properties on demonstrators who have always ensured to clean up after themselves. Instead of actually paying attention to the demands of protesters, the list of counter-responses has been long, painting us out to be unreasonable – or, in other words, monsters.

On the first verse of “Monsters You Made”, Burna mirrors the attitude of government towards citizens who dare ask for change, after long years of enduring unideal conditions. You could say the song is prescient, considering what is going on, but it fits quite easily, mainly because Nigeria’s governmental challenges haven’t really evolved in our 60 year, and a lot of activism-driven songs remain relevant till date. By honouring victims of police brutality in Nigeria – Tiamiyu Kazeem, Kolade Johnson, amongst others – Burna’s BET hip-hop awards performance is a resounding reminder of the urgency with which change needs to happen.

Watch the performance here:


Curled from Nativemag

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Music Business

MUSIC: Young Zee – Waist

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MUSIC: Young Zee – Waist Mp3 Audio Download
Fast rising Nigeria artiste “Young Zee” under RichKid Records is back with another hit track Titled “WAIST“.
Waist is another mind blowing track that surely you going to put on repeat after downloading it.
Feel this vibez and drop your comments for Young Zee to serve as Motivations.
Production Credits to “Olumide”.

Listen & Download

DOWNLOAD MP3

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Music Business

Video: Bayern Munich Use Fireboy’s Song For Advertisement (Watch)

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Germany champion and Uefa Champions League winner, Bayern Munich have surprised Nigerians after they used Fireboy’s song for an advertisement.

Fireboy signed under YBNL and Empire Music dropped his sophomore album, “Apollo” few months ago and the lead single, “Champion” with D.Smoke has become an advert song for the German club.

The video featured highlights of Bayern Munich performances in the UEFA Champions League ahead of their Super Cup showdown versus Sevilla.

Posting the video with Fireboy’s song, the club captioned, “Let’s make it four trophies this year 🏆🔥”, then tagged the singer. Watch below;Video Player

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