When deciding where to sell products online, many merchants choose between selling on a marketplace and creating their own website. While each option has its own set of pros and cons – and there is no one-size-fits-all solution that works perfectly for everyone – we believe businesses that are truly serious about e-commerce should have their own website.If you want to be around for a long time, you will need loyal customers and having your personalised website is your best option.
1. Build a customer email list and market directly to them
One of the most important aspects of having your own website is that you can market directly to website visitors and customers. Unlike marketplaces, where people who buy your product are the customers of the marketplace, selling directly to consumers on your website means you get to collect their contact information. When you have your customers’ email addresses, you can send them email marketing promotions, offer discounts, and announce new products. Getting repeat buyers is much more difficult on a marketplace, because you don’t have direct access to your customers. This gives you fewer opportunities to provide good customer service and promote your other products. Since it’s easier and cheaper to retain a customer than it is to get a new one, communicating with existing customers is a necessary part of generating revenue for your business.Not only do you know who has bought from you in the past, but you also know what they bought, how much they spent, and what they are interested in. You can use this information to influence and suggest future purchases.
2. Establish and strengthen your brand
When you sell your products on a marketplace, they are listed in a generic way. From character limits or word count restrictions to logo usage, there is little to no room for customization or branding. In fact, it is the marketplace’s brand that is in the forefront – not yours. This makes it nearly impossible to build brand awareness and recognition.Most of the time, visitors and customers assume your product belongs to the marketplace without realizing you even exist. In other words, those who purchase your product will remember the marketplace instead of you.Your goal should be for consumers to associate your product with your brand and think of your brand when they think of that category. When you run your own website, you get to maintain full control, including the way it looks, what it says, and how it works.
3. Learn more about your audience
Having your own ecommerce website helps you better understand your customers. This includes demographics such as their location, as well as how they found your website and heard about you. You can analyze their behavior on your website, like what they looked at and the path they took to buy from you.
4. It’s never been easier with plug-and-play ecommerce platforms
With the rise of out-of-the-box ecommerce platforms like FinRik Shop, Shopify, Magento, Squarespace, and WooCommerce, creating a website can be a pretty straightforward and fast process. with store builder plugins that make running your small business easier than ever before. You can enter your details, choose from free or cheap templates, and create the shopping experience you want for your customers in real-time with site builders that allow you to drag-and-drop ecommerce store features to your preference.
5. Run creative marketing campaigns
Just because you have your own website doesn’t mean customers will automatically come flocking to you. Once you have a store, you will have to work to get shoppers there. The first step to acquiring customers is to drive traffic to your site through a mix of SEO strategies and a strong online presence on social media. It’s not always easy to set up the right campaigns; however, you have a lot more flexibility with the ways you can get people to find and buy from you.
Mr Eazi proposes to Temi Otedola!
For what seemed like a long while, celebrity power couple—Mr Eazi and Temi Otedola—are finally engaged as Oluwatosin Ajibade better known as Mr Eazi pops the heartwarming “Will you be my wife?” question to his girlfriend of 2 years Temiloluwa Otedola and she responded favourably in the affirmative “Yes” tone.
Fashion mogul and Icon Temi Otedola began dating artiste and music label CEO Mr Eazi in the year 2020 and have been living together ever since in their London apartment, sharing intimate moments, even meeting respective family members. This they’ve both shared in detail on their How Far? With Mr Eazi And Temi Otedola podcast.
Temi announced her engagement by posting the sea-side proposal of Mr Eazi on one knee asking the important question. The video goes by the simple caption of the infinity logo connoting they’re both locked in for life.
Congratulations to Temi Otedola and Mr Eazi!
Nicki Minaj agrees “Essence” should be song of the year at the Grammys
American superstar rapper, Nicki Minaj, shares the same sentiments as myriads of Wizkid fans and well-wishers worldwide, in that she concurs to the argument the trendsetting crossover record-breaking single from Wizkid’s 2020 released “Made In Lagos” album, Essence should be in the conversation for the coveted “Record of the Year” plaque at this year’s Grammy Awards.
Nicki Minaj agrees with Joe Budden that Essense should be Grammy Song Of The Year pic.twitter.com/hvdxQlItod
— King Henry 🥷🏾🛸 (@Kinghenryyyyyy) March 9, 2022
Although “Essence” did not receive the much desired nomination in the category for “Record of the Year” at the 2022 Grammy Awards, it did get a nod for Best Global Music Performance, the first of its kind.
Irrespective of the snub, Nicki whilie on Joe Budden TV (YouTube) as a guest on the special episode tagged A Conversation With Nicki Minaj & Joe Budden agreed with the host (Joe Budden) when he said “We need people on the Grammy board that know that “Essence” was song of the year” with an exclamatory “Right! Right!” response. She even proffered, “We should have our own Grammy Board“, in support of many and the popular believe that Black Americans or black artistes in general are always stereotyped to a particular category at the award show, if indeed they made it to the top categories, they barely win; Nicki Minaj does not have a Grammy Award herself and that is still a shock to many, especially when considering her refined catalogue of music.
Pheelz & Buju (BNXN) live the carefree lifestyle on “Finesse”
After much teasing, the anticipated Finesse by Pheelz and Buju (now BNXN) hit DSPs across the globe and just like the teaser gave off, Finesse is a banger! It is produced by young producer under Pheelz’s wing known as Miichkel.
On Finesse, Pheelz and Buju live their life to the fullest, the carefree lifestyle is what they desire and they are determined to stay on that track for the time being. “I’ve been living the fast life but I see it in slow mo / And you see my lifestyle, I got Gs in the turbo / . . . / Bad girl sey she want Netflix & Chill / So I ja ticket give her warning / If you fall in love, girls it’s certain / You go chop breakfast, I’m not capping“, Pheelz explains on the first verse, even saying love and relationship cannot stop him from living the ‘ballers’ lifestyle; “I’d be dammed if there’s anybody that could be like me / I be like Mo’ Salah, coming up the right wing / I cut through your defender, you no need to tell me / I must finesse / And you know sey me I must net“, Buju braggingly adds on the second verse, saying he can score any chick that catches his eye and dish her the next minute.
listen to the popular joyous chorus “Ah finesse / If I broke na my business / Ama shana e go bright o / Folake for the nighr o” here or on Apple Music.: