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Breaking! Jumia Shutsdown

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Pan-African e-commerce giant Jumia has suspended its Marketplace business in Cameroon.
Jumia did not publicly announced it imminent closure in the country and the move took many customers and local staff by surprise. “It came as a bombshell and all operations just stopped abruptly,” a Yaounde-based staff member, who asked not to be named, said.
The company that has positioned itself as the first African tech firm to be listed on the New York Stock Exchange, indicated the decision to quit the market is due to unfavorable conditions on their path to achieve success.
Jumia, said based on its review, the company came to the conclusion its transactional portal as it is run currently is not suitable to the current operating environment in Cameroon.
“For this reason, we made the difficult decision to suspend our e-commerce operations in Cameroon. It is more important now than ever to put our focus and resources where they can bring the best value and help us thrive. While our operations in Cameroon provided many opportunities for customers and vendors, this decision will help us achieve greater success in the future,” Abdesslam Benzitouni, group head of communication told Quartz Africa by e-mail.
The company said it will continue to support buyers and vendors in Cameroon online through its classified portal, previously called Jumia Deals—where thousands of buyers and vendors get in touch every month.
But Jumia’s struggles in Cameroon may be an indicator of similar moves to come in its other African markets as the e-commerce company tries to figure out how to find its way to stem mounting losses driven by the costly investment required to build e-commerce operations in 14 different African markets which have less developed logistics and transport infrastructure. It means outside of the very largest African markets like Nigeria, Egypt, Kenya and South Africa it could be difficult to build a general e-commerce site at scale today.
In the third quarter, Jumia posted widening losses of  €54.6 million ($60 million). Since opening for business in 2012 it has racked up over $1 billion in losess. It recently lost its “unicorn” status and  faced with legal tussles and fraud claims.
There is speculation Jumia might be trying to cut back on the number of markets to reduce operating cost. But Abdesslam said Jumia has no closure plans in the short-term in the other 13 countries where they continue operating. It is currently in: Nigeria, Egypt, Morocco, Kenya, Côte D’Ivoire, South Africa, Tunisia, Algeria, Ghana, Senegal, Tanzania, Uganda and Rwanda.
Jumia is the third e-commerce platform to quit Cameroon, after French-owned Afrimarket earlier this year and Cdiscount in 2016. Operators have often complained of customs clearance delays. Also, the sub-region has been suffering from macro-economic instability largely caused by a drop in global commodity prices, insecurity and humanitarian crisis.
The company has also had difficulties operating in parts of the country. In the restive English-speaking parts of Cameroon, it had to close pick-up outlets due to an upsurge in violence. The internet had also been cut off on at least two occasions, totaling over 230 days, making online businesses, including that of Jumia, to slow down.
Cameroonian-born tech entrepreneur, Rebecca Enonchong, who has monitored Jumia’s timeline in Cameroon from inception, suggested that Jumia was inflexible in adapting to the Cameroonian market. “It became clearer to me that the now rebranded Jumia wasn’t at all interested in a long-term business. They were interested in just a few KPIs that would look good to investors or possible acquirers. The pressure to make those numbers is same as what caused fraud in Nigeria,” Enonchong tweeted.
Perhaps an indication of the difficulties of operating in Africa’s consumer markets, Jumia’s other hope to develop a payments tool that can used globally.

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Mr Eazi proposes to Temi Otedola!

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For what seemed like a long while, celebrity power couple—Mr Eazi and Temi Otedola—are finally engaged as Oluwatosin Ajibade better known as Mr Eazi pops the heartwarming “Will you be my wife?” question to his girlfriend of 2 years Temiloluwa Otedola and she responded favourably in the affirmative “Yes” tone.

Fashion mogul and Icon Temi Otedola began dating artiste and music label CEO Mr Eazi in the year 2020 and have been living together ever since in their London apartment, sharing intimate moments, even meeting respective family members. This they’ve both shared in detail on their How Far? With Mr Eazi And Temi Otedola podcast.

Temi announced her engagement by posting the sea-side proposal of Mr Eazi on one knee asking the important question. The video goes by the simple caption of the infinity logo connoting they’re both locked in for life.

Congratulations to Temi Otedola and Mr Eazi!

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Nicki Minaj agrees “Essence” should be song of the year at the Grammys

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American superstar rapper, Nicki Minaj, shares the same sentiments as myriads of Wizkid fans and well-wishers worldwide, in that she concurs to the argument the trendsetting crossover record-breaking single from Wizkid’s 2020 released “Made In Lagos” album, Essence should be in the conversation for the coveted “Record of the Year” plaque at this year’s Grammy Awards.

Although “Essence” did not receive the much desired nomination in the category for “Record of the Year” at the 2022 Grammy Awards, it did get a nod for Best Global Music Performance, the first of its kind.

Irrespective of the snub, Nicki whilie on Joe Budden TV (YouTube) as a guest on the special episode tagged A Conversation With Nicki Minaj & Joe Budden agreed with the host (Joe Budden) when he said “We need people on the Grammy board that know that “Essence” was song of the year” with an exclamatory “Right! Right!” response. She even proffered, “We should have our own Grammy Board“, in support of many and the popular believe that Black Americans or black artistes in general are always stereotyped to a particular category at the award show, if indeed they made it to the top categories, they barely win; Nicki Minaj does not have a Grammy Award herself and that is still a shock to many, especially when considering her refined catalogue of music.

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Pheelz & Buju (BNXN) live the carefree lifestyle on “Finesse”

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After much teasing, the anticipated Finesse by Pheelz and Buju (now BNXN) hit DSPs across the globe and just like the teaser gave off, Finesse is a banger! It is produced by young producer under Pheelz’s wing known as Miichkel.

On Finesse, Pheelz and Buju live their life to the fullest, the carefree lifestyle is what they desire and they are determined to stay on that track for the time being. “I’ve been living the fast life but I see it in slow mo / And you see my lifestyle, I got Gs in the turbo / . . . / Bad girl sey she want Netflix & Chill / So I ja ticket give her warning / If you fall in love, girls it’s certain / You go chop breakfast, I’m not capping“, Pheelz explains on the first verse, even saying love and relationship cannot stop him from living the ‘ballers’ lifestyle; “I’d be dammed if there’s anybody that could be like me / I be like Mo’ Salah, coming up the right wing / I cut through your defender, you no need to tell me / I must finesse / And you know sey me I must net“, Buju braggingly adds on the second verse, saying he can score any chick that catches his eye and dish her the next minute.

listen to the popular joyous chorus “Ah finesse / If I broke na my business / Ama shana e go bright o / Folake for the nighr ohere or on Apple Music.:

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