SANTA MONICA, May 2, 2019 — Universal Music Group (UMG), the world
leader in music-based entertainment, today announced an exclusive global
recording agreement with acclaimed Nigerian singer-songwriter Tiwa
Savage, one of Africa’s biggest stars and an artist whose success spans
music, fashion, film and television. Under the agreement, her future
music will be released internationally through UMG’s operations in more
than 60 countries worldwide. Projects will be executively produced by
Efe Ogbeni of Regime Music Societe and Vannessa Amadi-Ogbonna.
received a scholarship to study Professional Music at Berklee College
of Music in Boston, Massachusetts before embarking on a career that has
seen her achieve creative success across a multitude of mediums.
2018 was her most successful year to date, which saw the
singer-songwriter, philanthropist, entrepreneur and fashion icon crowned
Best African Act by the MTV European Music Awards, making history as
the first female to win the accolade. In the same year, she also became
the first African female to sell out London’s IndigO2. In December, Tiwa
was handpicked by Coldplay’s lead singer Chris Martin to perform
alongside Beyonce, Ed Sheeran and Jay Z live at the Global Citizen
Festival in Johannesburg to a 70,000 strong audience and millions across
the globe in celebration of the centenary of Nelson Mandela’s birth. An
accomplished live musician, she has performed around the world,
including a notable performance at Jay-Z’s Made In America festival in
Philadelphia in 2017.
Tiwa was named one of the world’s Top 100 Inspirational Women in
Fashion by Vogue US then later featured in British Vogue’s December 2018
issue as one of 10 women that are changing the face of music globally.
She has released a string of singles including ‘Mr Lova Lova’ ft Duncan
Mighty, ‘Diet’ and ‘Tiwa’s Vibe’ all of which hit the No. 1 spot across
charts within Africa, securing her position as one of Afrobeats leading
artists. A resilient force within Africa’s ever-growing entertainment
industry, she has also managed to carve a career as a reputable
songwriter, conquering the charts in Africa whilst balancing her roles
as an entrepreneur, mentor and mother.
Throughout her career, Savage has been active in her philanthropic
endeavours, supporting various youth engagement organisations and breast
cancer screening projects across Nigeria and further afield. Through
her work with MTV’s Shuga, Savage is also keen to share further
knowledge of HIV/ AIDS prevention and awareness within the continent.
One of Africa’s most followed women on social media, Savage was the
first African female to represent Pepsi as an ambassador and represents
leading global brands including Nike, MegaGrowth Hair, MTN and Star
Throughout summer 2019, Tiwa will play a string of international
festivals including the UK’s Wireless Festival, Afropunk in Paris and Oh
My! Festival in Amsterdam.
Tiwa Savage said, “My biggest goal is to make Africa proud. I’m so
excited for this moment and I’m thankful to Sir Lucian Grainge and my
new UMG family for their belief in my dreams. I’m looking forward to
this next chapter in my career and I’m more ready than I have ever
Adam Granite, EVP Market Development, Universal Music Group said, “We
are looking forward to partnering with Tiwa and her team to help her
music reach new audiences around the world. As one of Africa’s most
successful, influential and dynamic singer-songwriters, Tiwa has truly
global ambitions and UMG is committed to helping her in achieving them.”
Efe Ogbeni & Vannessa Amadi-Ogbonna of Stealth Management said,
“We’re very proud to be a part of this ground-breaking partnership
between Tiwa Savage and Universal Music Group. Tiwa is undoubtedly the
most hardworking and talented female artist crossing over from Africa to
the rest of the world, and UMG has demonstrated its commitment to the
Continent by placing its formidable machinery behind her amazing career.
Partnerships like these symbolise the hopes and dreams of so many
talented artists back home in Africa and it is an honour to be the
executive producers of her project.”