Lagos witnessed a three-day cultural exchange during the
Easter weekend with The HOMECOMING Festival. The Homecoming weekend
brought African creatives and creativity back to Africa, from panel
talks to the fashion pop up, skate sessions to the Nike Jersey
customisation, it was not to be missed.
Homecoming 2019 with Jameson
Homecoming to unite guests through heritage, music, and fashion – the
Jameson way. Serving up the Jameson, Sprite & Lime signature to fans
throughout the long weekend.
Pop-Up, a retail hub where global and local brands collaborated to
create exclusive items for sale. The disruptive photo wall which
featured Jameson crates, a vintage sewing machine and not-your-typical
mannequin in the form of an attention-grabbing scarecrow, created the
perfect backdrop for guests to strike their smoothest pose and admire
the Jameson adire co-ord piece.
show with the distinctive wooden Jameson bar serving the crowd Jameson
cocktails as they vibed to some of our friends Prettyboy D-O, Santi,
Odunsi The Engine, DRB Lasgidi, Ajebutter22, Skepta and many more till
the early hours.
brand Ambassador, Alani Adenle, was an uncommon element at the pop-up,
with lots of guests drawn to the intricate pattern. The adire textile is
airy, stylish and uniquely customised with the brand name- fusing
Alani’s vast expertise in the fashion industry and eclectic personal
style with the laid back, easy going Jameson way, to create an original