Warner Music Group (WMG) has announced a pioneering partnership with influential Nigerian label Chocolate City.
Femi Kuti is one of the artist whose music is under the Chocolate City catalog [Pulse]
Thursday March 28, 2019, the partnership aims to grow the reach of
African artists around the world, and create new opportunities for
global superstars in the region.
will join Warner’s repertoire and receive the support of the company’s
distribution and artist services via its independent label services
partnership with Warner Music Group is unique in the sense that our
clients get the best of both worlds — curated and bespoke services by a
highly experienced team across Africa and a dedicated global team to
further push their music and their brands.
passionate about discovering and developing the best talent across
Africa and giving them a platform for global growth,” said Audu.
lessons learned from other emerging markets, for instance Latin America
where we successfully broke local artists globally. We have great
affinity with Chocolate City’s creative and ambitious approach and we’re
excited about Warner’s role in bringing to life their vision of taking
their music worldwide.”
reach of Chocolate City’s roster of artists across the world, includes a
strategic, reciprocal marketing agreement with WMG South Africa.
Chocolate City to assist in its mission of signing and developing
promising local talent. Chocolate City co-founders Audu Maikori and Paul Okeugo, along with executive VPs Jude Abaga and Aibee Abidoye, will continue to lead the company.
will be announcing in the past couple of weeks after signing a licensing
deal with streaming platform Boomplay and this also follows Mavin Records investment deal with Kupanda Holdings announced in January.