Customers now are all about giving their business to companies they can trust and that they feel are authentic. In order to build that trust, you have to engage with your audience in a way that also builds your authenticity. While it may be tempting to look at what other companies have done, you have to make sure that you stay true to your company; otherwise you are going to ruin whatever trust you’ve built.
To help you with this important task, we’ve asked 12 experts from Forbes Agency Council to share what your business should do to project authenticity and build good relationships
Members share the best ways to demonstrate authenticity as a business.
1. Be Careful What You Automate
There’s a fine line to walk with automation. As a business, you have to automate some communication to keep up with the digital pace of competitors, but choose wisely. Having human moments within your funnels will counteract the feeling customers get of being ushered through a digital queue. As far as the communication that is automated, please just write like a human being. – Jessica Gonzalez, InCharged
2. Be Transparent About Progress And Issues
One of the largest shocks in the market recently has been the lack of authenticity that has been coming through for all of the companies and outlets. One thing that is really capable of making a real difference is being transparent about your company’s progress and issues. There are positive and negative ways to paint all news — the key is honesty. – Jon James, Ignited Results
3. Build Relationships With Micro-Influencers
Micro-influencers, those with 5,000 to 150,000 followers, are a great way to strengthen the relationship between your brand and consumer because of their authenticity. Having influencers create their own content with their own message around your product can establish trust. That content can be posted on their social media channels and can be repurposed in your other paid, earned and owned channels. – Maria Sipka, Linqia
Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
4. Focus On Your Customers Over Your C-Suite
Beat the press to it by delivering on your brand promise and capturing it on video for your website. Give a voice to your employees and the communities you’re involved in. How has your contribution impacted their lives? By moving the spotlight from the C-suite to the people you affect, you’ll differentiate yourself from the pack, show that you walk the walk and convey your authenticity. – Howard Breindel, DeSantis Breindel
5. Create A Brand Narrative
Have a clear vision of why your brand exists and define your mission and values. Then, create a brand narrative that is based on the essence of who your are. Once you have defined your storytelling line, find your tone of voice and share your message with a clear and consistent format. Make sure that your story has personality, so your audience will remember it and connect it to your brand. – Daniela Pavan, The Ad Store New York
6. Utilize Guided Conversations Over Scripts
Consider moving away from committee-scripted storytelling. There are better ways to communicate key insights, understanding and clear directions to customers. We sometimes use news-oriented techniques such as interviewing “customers like you” in guided conversations designed to naturally and authentically reveal common problems and solutions. This approach can be quite natural and effective. – Rick Kupchella, The Informed Engagement Network (i.e. network)
7. Interact With Customers On Social
Use social media to establish authentic relationships by being proactive and an active listener. Listen to the conversations online and provide solutions, show empathy, address concerns and use social media the way it should be used: socially. These channels give brands the opportunities to communicate their humanity and resonate with consumers and perspective customers. – Lauren Shirreffs, 2Social Agency
8. Always Represent The Company
Whatever you’re doing — if you’re on social media, walking from your car, attending a conference or in line for a coffee — you’re a manifestation of the company. Who hasn’t had a “rude server experience” that has made you write that restaurant off forever? The lesson is, always assume your actions speak for the company and make those actions reflect positively on the brand you care about. – Dustin Iannotti, artisansonfire.com
9. Get Involved With The Community
The best way for companies to establish trust with consumers is to get involved with their communities. Companies that support arts and cultural groups or have days of service show that they are a part of the places where they live and work. Giving back and helping to build stronger communities shows social responsibility and helps to earn trust. – Henry Kurkowski, One WiFi
10. Show Real Customers
Showing real-life customers who are passionate about a brand, not just paid influencers, is more authentic to a brand and will connect with the everyday audience — not just the aspirational audience. – Jessica Hawthorne-Castro, HAWTHORNE LLC
11. Stick To Your Brand’s Mission
Stick to your brand’s mission through thick and thin. Don’t waver or flop based on what others are doing or saying unless you truly feel that this change is in line with your brand, more so than your previous values. Don’t catch someone else’s train — drive your own, and continue to prove your worth at every opportunity. Remember, carbon copies are not authentic. – Bernard May, National Positions
12. Put Thought Into Your Content
In the professional services space, thought leadership is still the best strategy for creating trust with prospects. But, the content marketing craze has degraded the quality of thought leadership as companies prize timeliness over thoughtfulness. If you want to create trust, talk to your audience (not at them) on topics that matter to them. Timeless content beats timely content every time. – Randy Shattuck, The Shattuck Group
Mr Eazi proposes to Temi Otedola!
For what seemed like a long while, celebrity power couple—Mr Eazi and Temi Otedola—are finally engaged as Oluwatosin Ajibade better known as Mr Eazi pops the heartwarming “Will you be my wife?” question to his girlfriend of 2 years Temiloluwa Otedola and she responded favourably in the affirmative “Yes” tone.
Fashion mogul and Icon Temi Otedola began dating artiste and music label CEO Mr Eazi in the year 2020 and have been living together ever since in their London apartment, sharing intimate moments, even meeting respective family members. This they’ve both shared in detail on their How Far? With Mr Eazi And Temi Otedola podcast.
Temi announced her engagement by posting the sea-side proposal of Mr Eazi on one knee asking the important question. The video goes by the simple caption of the infinity logo connoting they’re both locked in for life.
Congratulations to Temi Otedola and Mr Eazi!
Nicki Minaj agrees “Essence” should be song of the year at the Grammys
American superstar rapper, Nicki Minaj, shares the same sentiments as myriads of Wizkid fans and well-wishers worldwide, in that she concurs to the argument the trendsetting crossover record-breaking single from Wizkid’s 2020 released “Made In Lagos” album, Essence should be in the conversation for the coveted “Record of the Year” plaque at this year’s Grammy Awards.
Nicki Minaj agrees with Joe Budden that Essense should be Grammy Song Of The Year pic.twitter.com/hvdxQlItod
— King Henry 🥷🏾🛸 (@Kinghenryyyyyy) March 9, 2022
Although “Essence” did not receive the much desired nomination in the category for “Record of the Year” at the 2022 Grammy Awards, it did get a nod for Best Global Music Performance, the first of its kind.
Irrespective of the snub, Nicki whilie on Joe Budden TV (YouTube) as a guest on the special episode tagged A Conversation With Nicki Minaj & Joe Budden agreed with the host (Joe Budden) when he said “We need people on the Grammy board that know that “Essence” was song of the year” with an exclamatory “Right! Right!” response. She even proffered, “We should have our own Grammy Board“, in support of many and the popular believe that Black Americans or black artistes in general are always stereotyped to a particular category at the award show, if indeed they made it to the top categories, they barely win; Nicki Minaj does not have a Grammy Award herself and that is still a shock to many, especially when considering her refined catalogue of music.
Pheelz & Buju (BNXN) live the carefree lifestyle on “Finesse”
After much teasing, the anticipated Finesse by Pheelz and Buju (now BNXN) hit DSPs across the globe and just like the teaser gave off, Finesse is a banger! It is produced by young producer under Pheelz’s wing known as Miichkel.
On Finesse, Pheelz and Buju live their life to the fullest, the carefree lifestyle is what they desire and they are determined to stay on that track for the time being. “I’ve been living the fast life but I see it in slow mo / And you see my lifestyle, I got Gs in the turbo / . . . / Bad girl sey she want Netflix & Chill / So I ja ticket give her warning / If you fall in love, girls it’s certain / You go chop breakfast, I’m not capping“, Pheelz explains on the first verse, even saying love and relationship cannot stop him from living the ‘ballers’ lifestyle; “I’d be dammed if there’s anybody that could be like me / I be like Mo’ Salah, coming up the right wing / I cut through your defender, you no need to tell me / I must finesse / And you know sey me I must net“, Buju braggingly adds on the second verse, saying he can score any chick that catches his eye and dish her the next minute.
listen to the popular joyous chorus “Ah finesse / If I broke na my business / Ama shana e go bright o / Folake for the nighr o” here or on Apple Music.: